I honestly believe they thought the take rate would be much lower. Chapek was nearly sobering in talking about the initial Q1 results they saw - before the backlash likely reached his office. They really do need some media training in that C-Suite, but that's a different discussion.
Here's the problem, at least selfishly for me, I get that
Genie+ to hop for me, so I absolutely hate this same day purchase approach with the possibility of it being limited. I have already prepaid it for my July and September tickets. Nonetheless, I am keenly looking forward to an even better experience with this limitation (whatever it might be).