Vinylmation is the new collectible offering from Disney. They are physically about the same size as a U.B. Funkey toy you see at the store. Unlike U.B. Funkey's though, Vinylmation does not interact with your computer. They are strictly for looking at.
They come in complete sets, called 'issues', ranging in size from 9-12 units in each issue. You can buy each Vinylmation character separately for about $10, or an entire case of 24 for about $240. It's been said that a case is guaranteed to have a complete set. Otherwise, like trading cards, you don't know which one you get unless you open it. Issues are limited in size to help maintain the value over time. Some current issues are Holiday, Clear, and Urban 1 and 2.
Disney will have trading stations and events similar to pin trading.