Oh my .. talk about opening a can of worms AND beating a dead horse in the same topic.
It is an interesting hypothesis:
I agree there is a fine line between being safe and pushing away your customers. I mean .. at restaurants where you CAN dine, it is not worth it sometimes because of longer wait times due to only have half seating and severely reduced menus or reduced staff(to save money) (which also makes wait times long). Eventually .. as more people feel safer to go out .. the social distancing restrictions are going to cause more issues than mask wearing.
My opinion before this topic gets hammered and slammed:
1) A business can require masks if they want and all customers should be okay with that, or not go.
2) I am sure Disney is taking into account the customers they are driving away, but in our society today, businesses fear bad PR and /or governmental fines and/or lawsuits more than alienating existing customers. It's as simple as that.
3) I doubt Disney would see a great increase (if any increase) in attendance if they lifted their mask policy.They will see an increase in attendance if they lift the other restrictions (capacity, ditch the reservation system, open more restaurants, open the closed attractions, bring back fireworks, M&Gs, etc.). I think MORE people don't find value in Disney right now and aren't coming because of that .. NOT because they have to wear a mask.
I hope that Disney will slowly lift their mask requirement EVENTUALLY --
1) By enforcing it less (just basically requiring it for park entry)
OR
2) By just changing the rules so masks aren't required outside and only in queues, restaurants, shops. (It is my PERSONAL opinion that wearing masks outside while walking around is a bit overkill, but I understand that the rule is there just to make it pretty obvious when to wear masks or not).