Here is some info for you.
First level is Blue after that comes Gold and finally Platnium.
http://www.loews-first.com/Loewsfirst.asp
LoewsFirst Blue
LoewsFirst Blue membership is automatic. Your benefits begin as soon as you enroll. The exciting benefits of LoewsFirst Blue include:
Your favorite welcome amenity. Choices include: a bottle of red or white wine and nuts, fresh fruit and bottled water, cookies and milk, or a treat for your pet.
Wall Street Journal, USA Today or the local paper delivered to your door every morning you stay with us.
Free access to our fitness center.
500 American Airlines® AAdvantage® Miles or 500 Amtrak Guest Rewards® Points or 500 Midwest MilesSM per qualified^ stay.*
Enjoy a free upgrade to a premium room, if one is available when you arrive.
Enjoy a late check-out of 3 hours beyond the regular check-out time, if available.