It doesn't have to be perfect. I support the dropping of bags, the end of straws. Lots of little things. If Disney wants to trumpet those, and they should because marketing is important, then good for them. But that doesn't mean that we shouldn't think critically about other things and give them a shot across the jaw when they do something as wasteful as this.
This form of marketing is particularly egregious to me. In addition to using a large amount of energy, though granted less than a rounding error on their general theme park business, it adds to congestion in Orlando, an area that ranks in the top 15% globally for congested cities. It also distracts drivers, in a place where many drivers are domestic or international tourists on unfamiliar streets in unfamiliar rental cars.
Everything about it is a poor form of advertising when you think about it critically. It doesn't even reach that many people, and certainly doesn't reach them for long.
