For those who question the impact of adding the
DDP to the mobile ordering app, I would venture to say it is minimal if any. I always look to Chick-fil-a as my example. Our CFA is frequently SLAMMED at lunch and dinner - we have two drive-thru lanes, employees taking orders before people reach the menu board in the drive-they, etc. I shake my head at this because I wonder WHY don’t these people use the app??? (The only time I can justify someone going through the drive-thru is if you have young children you don’t want to unload so that you can go in and pick up your order...or MAYBE if it’s raining)
We use the app 99% of the time to place our orders, but I think we are in the minority. The adoption rate has to be really low. It takes time for people to modify their behaviors.
Additionally, I think that the more people use the app, the more efficient the kitchens will be. I don’t necessarily know how this makes the kitchen more efficient, and as a person who appreciates processes, I’d love to learn. But, I suspect that a big piece of the inefficiencies IS the guest who can’t make up their mind, the international guest who may need help with the menu, little kids who change their minds at the last minute, etc. It’s a bottleneck, and the more you can minimize or prevent that bottleneck, the more efficient the kitchen can be.