its personal feelings. ive been a passholder a couple of times and didnt renew this last time because of the price hikes.
i'll just give you an example of a major thing i had a problem with about it.
The last passes we had went from August of 2018-2019, we went on a total of 5 trips, we're in NC so every trip require a hotel stay. of those trips, all but one were on property. last summer we had a short weekend trip for easter and then a full week trip less than 30 days after that one. Because our trips were within 30 days of each other, we werent able to get fast passes for every day of our week long trip until we were back from our Easter trip. the reason why, and i get this, is so AP holders wont just book fastpasses and hog them all the time. The issue i had was that I had room reservations for both of those trips and it was clear i was going to use them. In other words, i wasnt just booking APs to book them, and i was spending a lot of money on hotel rooms and food. I called the AP number and got the "well thats the breaks, no way around it." So i left that conversation thinking, wow, they've got thousands of my dollars this year, and they really dont give a crap about me. It played a part in us not renewing.
That last trip ended on the day our passes expired, and it was also the day disney announced the price increase for the passes, they told me they didnt care about me when the price of my family of 4s APs would have gone up by $1k if i chose to renew. they made it easy to say no.
they dont care if you walk away from them, or at least they didnt 6 months ago.