TheMaxRebo
DIS Veteran
- Joined
- Jan 12, 2008
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This is normal in social media marketing, but people just don't realise it when they use specific hastags.
Many hashtags are created by companies for the specific purpose of generating user content for use in marketing campaigns.
Companies use hashtags in whats called social listening, there will be someone whose job it is to follow the hashtag stream and to select specific content from the stream for promotional use.
I do this for clients.
so for other companies they also will have that disclaimer but just Disney is being more upfront with making people aware of that disclaimer?
Guess I just don't see the problem with the disclaimer Disney posted and not sure why so many people are bent out of shape about it