Yikes on that boarding experience.
On the rising fares, I've noticed that too. We used to fly SW more and got a lot more out of our CPs. Now it's become mostly for flights to South FL to visit our parents or to WDW, since those flights are short from NC and direct. And still pretty affordable most of the time, often $80-$100 or the points equivalent. This is where we still get value out of the CP and SW RR points, but it certainly used to be better to other places. I remember we once flew to Long Beach (to go to
Disneyland) for about $130 in flight credits... plus $5.60 for the companion! Deals like that made it hard to look at other airlines for domestic flights even if they did fly direct from our airport. But since I do love direct flights and SW is getting pricier, we've been flying Delta a lot lately, and American to a lesser extent.