I believe the majority of companies have under-invested in their technical infrastructure, and are trying to run too lean on labor for the demand they are trying to serve. The only difference is which companies have had that bite them in the behind already, of which Southwest is now one, and which ones will have it bite them in the future. So I'm not writing off Southwest completely. But since more airlines have made changes free, I am more willing to look at United (we fly them International / have a CC and get a free checked bag) domestically. The rest of Southwest's policies are good enough to still make them, generally, better than other airlines for me. The possible change to family boarding is more of a deal breaker to me than this, because MCO is a regular destination since my Dad lives in the Orlando area.