We just stayed for NYE at the Loew's in Philadelphia. I asked if there were any "gold" upgrades available at check-in and was told no. But then the room keys printed out and the guy said "oh, looks like you have been upgraded" We ended up on the concierge level with a direct view of the fireworks from our 31st floor room! The room had a chaise in it that my 14 yr. old actually ended up sleeping on. It was a great surprise! It always pays to ask.