That's really not the case. The entertainment shows go away and get replaced at every theme park. In is case, that show was very expensive to produce, had a low guest satisfaction survey, and created some serious pollution levels in that body of water that the EPA did not appreciate. It did not draw additionial guests into the park, and no fewer came after it was closed. Every theme park goes through changes in live shows like this. As far as ticket prices go, again, it's a routine for all of the parks to increase prices from time to time. It's typically based on increased operating costs and the entertainment value of the ticket. The concept on the value is along the lines of the 2 hours of entertainment you get for $8 to $10 for a movie, versus all day at a park for $50.
There is quite a bit of new outdoor and street entertainment coming to USF for this summer. New, more modern characters are being introduced. A new lagoon show is being evaluated as well.