Really? The box office performance of the film (a metric a large number of DIS board people appear to feel is the most meaningful measure of a movie) argues otherwise.
Commercially,
Song of the South was a success. Ticket sales were strong in its first run in 1946 and in the subsequent releases in 1956, 1972, 1980, and 1986. Its total gross income by the twenty-first century was approximately
$60 million worldwide. And before anyone even thinks about trying to respond to that factiod by saying it is tiny" compared to present day box office figures, realize that argument is futile,
because you need to take into account account ticket price inflation - getting a seat at a movie back in the 40s, 50s and even the 70s cost a fraction of what multiplexes charge for that today.