fla4fun
DIS Veteran
- Joined
- Nov 12, 2006
I think that officially classifies you as Disney's "target customer". Let's just hope there are enough of you.
I don't necessarily agree, because everyone's threshold is going to be different. For example, let's say one family goes to MK and rides 10 attractions and another family rides 15. The family that rides 15 attractions will feel they got a better value, even if they paid slightly more for their ticket. Or think about it another way - if the ticket was $150 for both, family A paid $15 per attraction and family B paid $10 per attraction, which will also cause them to feel differently about value. Then you have to also factor in what percentage of each family's income that ticket price represents and what they would spend that money on if they didn't spend it at Disney.
I do budget for an increase to my AP every year, and so far (knocking on wood) the actual increase has not exceeded what I've budgeted for. I don't go to movies or other entertainment that involves a fee - Disney is my entertainment. I go enough days that my per day cost is reasonable (that can also vary by family). So for me, right now, I still feel the AP has "value". But if my circumstances changed, like a new job with less PTO where I couldn't go as often, then it becomes less of a value. If it's a new job making less money, it becomes a luxury that is no longer affordable.
Personally, I think Disney's target customer is not someone who would frequent the DIS. I don't think Disney wants them to be that well informed, if they have any say in the matter. I think they want them to be green as grass, naïve, and to only believe what Disney has to say on any subject. That's the only way to get the customers to fully participate in all the upsells and not complain about the costs. They can't know any better.