People just won't accept the fact that SW is no longer a low fare carrier. They have upped their prices and will continue to do so in the future. Even a ding is no guarantee of a great air fare. JMO
I don't know...
I guess it depends on where you're flying and when.
I rebooked a flight yesterday with one of the $37 Ding fares.
My cost is now
$95 RT
I just did a search on side step for the same date/route and the lowest fare they could come up with on any other airline was
$249 RT on US Air
SW's regular "wanna get away" rate is
$149 RT
And I already had a SW Ding rate of
$113 RT
Or I could always go with the
$2,131 RT fare offered by Continental.
Plus I should rack up enough points with this flight to earn a RR Award that I can actually use.
(unlike the FF programs of some other airlines)
I'm thinking I'll still be checking SW anytime I want to book airfare.
That said, I agree that most of the Ding rates I got yesterday were nothing to get super excited about.
Edited to add:
Plus, I don't need to worry about getting hit with extra charges for things like... oh, wanting to bring a suitcase, or for choosing a seat
Of course I happen to be one of the folks who much prefers SW's open seating policy to the way other airlines do it