- Joined
- Jul 4, 2019
And this is where you and others are wrong. DVD is NOT motivated to sell a lot of points, exactly for this reason:if I was DVD and motivated to sell a lot of points, I’d probably do a big push for a short period BEFORE Poly 2 comes online (especially if it’s the same association as PVB).
…and to add AUL to the list…and undoubtedly VDH.I still think they don’t really care because RIV sells out for cash.
Many here have described Disney’s modern grand strategy with regards to their hotels and DVC Villas that can be summarized thus:
1. Maximize profit of each resort.
2. Rent room at “rack rates” (because that is 2x or more revenue per stay compared to a stay on points).
3. If resort not full occupancy, then convert to DVC villas to achieve full occupancy.
These have been the guiding principles on the basis of and corroborated by history of AUL, CCR, RIV, VGF BPK, and VDH (check out @ehh ‘s VDH sales thread for sales pattern).
The old Cabins at Fort Wilderness may seem to be an exception, since it was always sold out. But I think Disney knew that as a “value property”, it would never achieve max profitability. Thus complying with principle #1 when it decided to convert them to “deluxe property”. No doubt per night rack rate will exceed $1500 per night. Points value I would guess to be around $800/night.
Based on the above logic, DVD will also not be in a hurry to sell out CFW nor PVB2.
For PVB2, I will guess that incentives will be best during presales to current owners. Once they are comfortable that DVC stays + rack rate stays = near 100%-occupancy, they will be perfectly happy to fall back to minimal incentives! Just like they did with VDH.
You may ask, what was VGF2 (BPK) excuse? It is widely reported that GFH was unable to sell out, so principle #3 kicked in. I’m guessing the same was true for CCR at WL.
Even the fact that DVC peak-seasons coincide with Park trough-seasons is evidence of the role DVC plays.
To summarize, we DVC members, are a buffer / a useful lever to ensure full occupancy at Disney’s resorts to maximize profits.
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